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How to Actually use Adwords for your Business

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How to Actually use Adwords for your Business – Setting up your Account Google Adwords Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Only pay when a user clicks and actually lands on your page. Chapter 1 Creating Account and Setting Up 1. Set up and create a Campaign. 2 reasons for choosing Search Network only:       People are more likely to click on your ad when they are searching for it directly i.e. on the Google Network rather than when they were checking their e-mails or watching YouTube.       It’s easier to keep track of. 2. Select Standard 3. Set Location to India and you can also exclude specific geographies that we don’t service 4. Bidding and Budget Strategy Option – Adwords will set my bids to help maximize clicks within my target budget
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E-Commerce Marketing trends in future

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E-Commerce Marketing trends in future The number of  Internet  users in the country is expected to cross the 450 million mark by June 2017 . As technology continues at a rapid pace, pioneering ecommerce stores harness new techniques and facilities to make online selling and online shopping a lot more efficient and fun. In the last few years we have seen most online retailers make a beeline for guest blogging, website optimization for higher  click through rate & conversation rates, responsive design, and general improvement in site performance. There have been many developments in the field of technology since then, most notably in the field of mobile, social networking, big data, analytics and personalization. These changes have begun to give rise to new trends in the world of ecommerce marketing. The changes that might be seen most likely in ecommerce marketing in the future are: 1.       Compelling Content A visually alluring website and an interesting array of products
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Digital Marketing-The Indian Way !

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Digital Marketing – The Indian way Technology has grown by leaps and bounds in the past few years in India. It is the second largest market for smartphones in the world. It already has close to 400 million internet users, which is the second largest user base in the world and is growing exponentially. The urban penetration stands at 60% and there are a potential 750 million customers in rural India waiting to be tapped. India already has the most number of Facebook and WhatsApp users in the world and has a rapidly growing Instagram and Snapchat base. An average Indian internet user spends about 1.5 hours online every day. All of this points to the fact that the internet is an ingrained part of a lot of lives and is going to be for more. It is simply too big a medium for organizations to ignore. As a result, marketing in today’s world is incomplete without digital marketing. No wonder almost all organizations are actively seeking to engage customers digitally and have a separate d
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