Digital Marketing-The Indian Way !

Digital Marketing – The Indian way
Technology has grown by leaps and bounds in the past few years in India. It is the second largest market for smartphones in the world. It already has close to 400 million internet users, which is the second largest user base in the world and is growing exponentially. The urban penetration stands at 60% and there are a potential 750 million customers in rural India waiting to be tapped. India already has the most number of Facebook and WhatsApp users in the world and has a rapidly growing Instagram and Snapchat base. An average Indian internet user spends about 1.5 hours online every day. All of this points to the fact that the internet is an ingrained part of a lot of lives and is going to be for more. It is simply too big a medium for organizations to ignore.
As a result, marketing in today’s world is incomplete without digital marketing. No wonder almost all organizations are actively seeking to engage customers digitally and have a separate division or department dedicated to digital marketing. So, in this post we decided to look at a few Indian companies that have stepped up their digital game in the past few years.
Mother Dairy
In recent times Mother Dairy has been focusing a lot on digital platforms to bring about a change in the positioning of the company. There is radical shift in the kind of content that they market through their digital channels. They are on Facebook, Twitter and Instagram and actively promote their products on these platforms. Their campaigns are replete with humour and witty catchphrases. They want to be seen as a fun brand and a brand that young people can relate to. This is evident from the Game of Thrones related campaign that the company came out with during the show’s seventh season.
Facebook and Instagram pages:



Havells
Havells is an electronic equipments company, headquartered in Noida, India. Havells is well aware of the boom in grooming market in India, especially men’s and hence its digital strategy reflects just that. Young men and women in India these days pay more attention to how they look. It is primarily due to this reason that Havells wants to position itself as a brand that that will help young millennials achieve that. With its online campaign called, “Havells School of Grooming”, it advertises and markets its products on the above context. It also provides tips and tricks to grooming which are usually witty one-liners. It has even partnered with MTV, so that young people can relate Havells to an energetic, lively and for the youth brand.





Royal Enfield
Royal Enfield is one brand that successfully turned itself around in fifteen years to a premium category that people aspire to be associated with. It now stands for quality, power, endurance and class. To achieve this stature it has very successfully exploited all platforms available to them. It has come up with Royal Enfield owners’ meets in different cities and towns and with road trips in the hardest of terrains to prove what the motorbike can do. Its Facebook and Instagram pages have been instrumental in helping them achieve the very same.



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